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Tag: PlayNow arena
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Sony Ericsson expands PlayNow arena
Cannes, France – 27th January – Sony Ericsson today unveiled the next stage in the evolution of PlayNow™ arena (http://www.playnow-arena.com/ ), its popular over-the-air (OTA) download service. At the MIDEM conference in Cannes, Sony Ericsson announced deals with 10 major record labels, adding over 5 million new tracks to its extensive catalogue.
Sony Ericsson also unveiled the design and URL for PlayNow™ arena and launched PlayNow™ Uncut, (formerly M-Buzz™) a music promotional space for new, unsigned and developing artists.
